Donald Trump’s rise during the Republican presidential primaries was helped by billions of dollars worth of free media coverage. He was entertaining, outrageous, bombastic, funny — compelling TV. Viewers wanted to see what he’d say next.

Wall-to-wall coverage continues even now, with just 10 weeks to go before Election Day, and Trump trailing Hillary Clinton by double digits in polls. The Democrat is front-running to the White House almost under the radar, while everyone is still tracking the guy in her dust.