Wal-Mart's website to personalize shopping

NEW YORK (AP) — Wal-Mart, in its latest bid to compete with nemesis Amazon.com, is rebuilding its website to further personalize the online shopping experience of each customer.

Wal-Mart is rolling out a feature that will enable its website to show shoppers more products that they may like, based on previous purchases. It will also customize Wal-Mart’s home page for each shopper based on the customer’s location, local weather and the customer’s search and purchase history.