Attention, Instagram addicts, and social media natives, alike: the social networking site has announced new tools for business use, benefitting the social media and business realms all in one.
Instagram is constantly updating its features to reach a wide variety of audiences, not just its avid millennial user base. Coming soon, with the efficiency and easy access of the Instagram app, businesses can customize their profiles to better market their brand, mission, and products to their audience.
The CEO and co-founder, Genevieve Monroe, explained its high demand, stating: “Instagram has been critical for brand exposure, dialogue with new and potential customers, and being discovered by partners and retailers.”
The additional tools will provide businesses with the ability to make their profile stand out amongst thousands of its competitors, gain insight into what posts are captivating their audiences, what kind of people are viewing their profiles, and finally, gain a larger customer base.
Not too shabby, eh? The new developments are in response to the high demand created by millennials who are now at the forefront of the workplace and spearheading the social media movement.
It seems like the new additions to Instagram will be a win-win for both businesses and their growing audience of customers.
