It’s no secret that the presidential candidates are trying to reach out to Millennials. And some are doing better than others. They may now be able to do so through a site many of them frequent, BuzzFeed.
As Adweek mentioned, “those who participate will appear in BuzzFeed-style videos, which will be clearly marked as advertisements, created in conjunction with product and branded video teams from BuzzFeed Motion Pictures.”
They also spoke to the leader of the project, Rena Shapiro, who was formerly the advertising director for Pandora:
Millennials may love BuzzFeed, but it’s worth pointing out that their “smart and thoughtful reporting” often involves a more liberal take with politics and news.
For the 2012 presidential election, the Obama campaign turned to BuzzFeed frequently. One example is a paid advertisement which involved a part of comment Romney made about how he wanted to hire women. The ad, paid for by Obama for America, read “What Mitt Romney’s ‘Binders Full of Women’ Says About His Views.”
This is not to say that Republicans shouldn’t take out the ads. If they want to reach young people, the websites they frequent may be their best shot. The ads may help to put them on a more even playing field as well. And the more they turn to and are open with such sites, the more these sites may be friendly to them and their campaigns.
It remains to be seen which, if any candidates, turn to BuzzFeed though, as so far no ads have been sold.
