Recipe for higher sales: Add fiber, cinnamon

By Candice Choi

Published July 9, 2014 7:38pm ET

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Recipe for higher sales: Add fiber, cinnamon — NEW YORK (AP) — General Mills hopes a pinch of cinnamon and a dash of fiber will be a recipe for stronger sales. The Minneapolis-based company is doing things like adding more cinnamon to its Cinnamon Toast Crunch cereal and rolling out fiber-packed “better for you” cookies to boost the performance of its brands, which […]

NEW YORK (AP) — General Mills hopes a pinch of cinnamon and a dash of fiber will be a recipe for stronger sales.

The Minneapolis-based company is doing things like adding more cinnamon to its Cinnamon Toast Crunch cereal and rolling out fiber-packed “better for you” cookies to boost the performance of its brands, which include Pillsbury dough, Betty Crocker baking mixes and Progresso soups.

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