Managing Irrational (Clinton) Exuberance

Senator Joe Biden’s selection as the Vice Presidential nominee creates a short-term challenge for the Obama campaign: how to manage disgruntled Clinton supporters at the convention. Disappointment among some women voters, of course, could plague the Illinois Senator for the duration of the campaign. As J.P. Green noted this weekend at the Democratic Strategist

Perhaps the toughest problem posed by the Biden choice is winning the votes of women who are disappointed that a woman was not selected.

In Denver, some Clinton fans promise a protest, so the presumptive Democratic nominee’s team must keep the “Hillary was scorned comments” to a minimum. Modern conventions serve as an extended party infomercial. Behind the scenes, planners meticulously orchestrate details of speeches and floor demonstrations down to the second. They pitch surrogates with tightly controlled “message of the day” talking points. Coordinating these made-for-TV events means starting the top speakers in prime time, ensuring they end precisely at 11:00 p.m. Eastern (so talking head pundits can’t filter the message), and demonstrating wild enthusiasm on the floor at just the right moments. The party nominee’s campaign staff also organizes elaborate whip teams to manage the convention floor – like getting the drunk delegate with the weird hat out of camera range. Or more to the point for this convention, making sure the weeping Hillary supporters don’t talk to reporters. These convention “whip operations” have been necessary parts of both Democratic and Republican party confabs in the age of television. That’s why I found this Politico post intriguing:

Not only will the Obama campaign organize a convention whip team – but so will the Clinton campaign. But instead of trying to defeat the Illinois Senator, like Hillary did in the primaries, this group will try to avoid an outbreak of “irrational exuberance” from her supporters. In an unusual move, Hillary Clinton’s staff is creating a 40-member “whip team” at the Denver Democratic convention to ensure that her supporters don’t engage in embarrassing anti-Obama demonstrations during the floor vote on her nomination, according to people familiar with the planning. The team, which is being organized by longtime Clinton staffer Craig Smith, is working in conjunction with Obama’s floor organizers to help foster the image of a unified front during a roll-call process Clinton herself has described as an emotional “catharsis” for her disappointed supporters.

Message to Hillary supporters: Keep the cowbells and kazoos in your hotel rooms. HT: The Democratic Strategist

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