The Women’s March issued an apology for sending a fundraising email titled “$14.92” on Tuesday.
The advocacy group said it was an “oversight” to use a number that is associated with 1492, the year Spanish explorer Christopher Columbus discovered the Americas.
“We apologize deeply for the email that was sent today,” the group tweeted on Tuesday. “$14.92 was our average donation amount this week. It was an oversight on our part to not make the connection to a year of colonization, conquest, and genocide for Indigenous people, especially before Thanksgiving.”
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We apologize deeply for the email that was sent today. $14.92 was our average donation amount this week. It was an oversight on our part to not make the connection to a year of colonization, conquest, and genocide for Indigenous people, especially before Thanksgiving.
— Women’s March (@womensmarch) November 23, 2021
The email asked people to specifically donate $14.92 in support of the group’s efforts to advocate for abortion rights in front of the Supreme Court, according to a screenshot posted by Daybreak PAC founder Jackie Fielder.
Looks like @womensmarch is asking for $14.92 today….on Thanksgiving week…. I…. pic.twitter.com/42ZHCx9yOT
— Jackie Fielder (@JackieFielder_) November 23, 2021
The email attracted criticism from liberal personalities on Twitter, some of whom claimed the number is “tone deaf” in relation to racial issues.
Okay for real who thought a “14.92” pledge was a good number to suggest from a group that has already been called tone deaf when it comes to racial issues. Are we commemorating conquest of stolen land?
— Robin Marty (@robinmarty) November 23, 2021
The apology drew equal amounts of ridicule from conservative commentators.
The Women’s March is not a serious organization.
If you can’t see the amount of $14.92 without being triggered, seek help. https://t.co/6rxpOdbI1G
— Lauren Chen (@TheLaurenChen) November 23, 2021
Gonna donate $16.19 to the Women’s March. https://t.co/TX3cIq987C
— Aaron Sibarium (@aaronsibarium) November 23, 2021
Columbus has become a controversial historical figure, and the holiday recognizing his discovery is viewed by critics as celebrating colonialism and offending indigenous people.
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The group has become a leading voice of advocacy on women’s issues over the past several years, protesting events such as the appointment of Amy Coney Barrett to the Supreme Court and organizing marches in protest of the Trump administration.
In September, the group’s leadership discouraged attendees from wearing Handmaid’s Tale outfits and coat hanger imagery due to it “erasing” minorities.