CNN is going to have to find a new gimmick and fast.

Now that the word “former” is affixed to President Donald Trump’s title, the cable news network that went all-in opposing his presidency, going so far as to make “resistance” its sole personality trait for the past four years, is suffering a ratings collapse, according to Variety. MSNBC, which similarly committed itself to defeating America’s 45th president, also has seen sharp declines this year in viewership.

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