Beltway Confidential

Millennials are the ‘Made in the U.S.A.’ generation

By Emily Leayman

Published June 30, 2015 10:25pm ET

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Millennials are the ‘Made in the U.S.A.’ generation — American flags are seen on cars for sale at Santa Rosa Chevrolet December 12, 2008 in Santa Rosa, California. Auto dealerships continue to see a sharp decline in sales as the Big Three U.S. automakers face possible bankruptcy following a federal bailout that failed to pass through the U.S. Senate. (Photo by Justin Sullivan/Getty Images) | Justin Sullivan

Surprising new research indicates that the generation that grew up with Chinese-made toys and trendy European imports may be the most passionate about “made in America” products.

A Ford Motor Company poll found that 91 percent of millennials believe American manufacturers make products of equal or better quality as foreign competitors. In addition, 74 percent believe purchasing American-made products is important.

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Auto Industry Budgets and Deficits Millennials