College campuses are getting more creative to promote pseudo love, tolerance, and even obesity rather than encouraging free speech and dissenting opinions.
At George Mason University in Fairfax, Virginia on Wednesday, Coca-Cola machines were placed around campus where students had to hug the vending machine in order to attain their refreshing beverage.
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The “hug me” machines were only up temporarily, but is part of a lasting campaign using the hashtag #hugmecoke. In 2016, “Hug me” coke machines went up at University of Louisiana-Lafayette, Augusta University, Nicholls State University, and the University of South Carolina.
It may be a fun campaign for students to take their minds off their studies or being harassed by social justice warriors, but hugging an inanimate object to seek immediate caffeinated gratification does little to promote “love” on college campuses nowadays.
Maybe Coca-Cola (which is easily superior to Pepsi) can spend more time promoting civil debate and discussion on sensitive subjects around an ice bucket of their canned beverage. Finding common ground with your political opponent does more to promote love and humanize the other than pressing up on a machine.
Watch how students hugged a coke machine below:
Students at #GMU enjoyed free beverages with this “huggable” coke machine. (Courtesy: David Baer) #hugmecoke https://t.co/7KhkfLu2Nq pic.twitter.com/F5gbRv6hBJ
— ABC 7 News – WJLA (@ABC7News) February 16, 2017
