Widmeyer Communications scores Time cover for ‘Tough’ campaign

» The Client: The New Commission on the Skills of the American Workforce

» Job: Generate national and local media coverage for the Commission’s new report, “Tough Choices or Tough Times,” a comprehensive report outlining recommendations for education reforms in the U.S. This is the second edition of the report from the commission, which was organized by the National Center on Education and the Economy. The first report was released in 1990.