WASHINGTON TIMES — The marketing splurge, much of it with tax dollars or in-kind contributions, may seem contradictory for a Pentagon that for months has been publicly lamenting the impact of the sequester budget cuts and is preparing to roll out another austerity budget to a cost-conscious Congress.
The reality is the military is in the midst of trying to reduce its operations from two cash-heavy wars and move toward a leaner footprint still capable of fighting the war on terror. And, at the same time, it must find a way to recruit and retain talent for the next generation of war-fighting for its all-volunteer forces.
Recommended Stories
“Proactive community outreach ensures we connect with the American people to inspire the best and most qualified candidates to serve, support our troops at home and in dangerous places throughout the world and, ultimately, transition our military families back into communities ready to support them through education, employment and wellness initiatives,” Navy Cmdr. Bill Urban, a Pentagon spokesman, told The Washington Times in explaining this week’s marketing expenses.
Read more at the Washington Times.
