They say that past performances are the best predictors of the future. So far, the 2016 elections are proving the veracity of that point.
Hillary Clinton, for example, previously presided over an incompetently managed presidential campaign, which leaked like a sieve. That’s happening again. Ted Cruz, meanwhile has a history of over-performing electoral expectations; that, too, is a theme, so far, of this election.
And then there’s Trump. The Trump Organization is a strange business; a mix of licensing deals, hotels and condos, and golf courses. Yet it’s fabulously profitable. Bloomberg estimates that on about $600 million in annual revenue, Trump clears between $275 and $325 million in profit. Those are higher margins than Apple’s.
That essential pattern – small outlays met with stellar results – was on display in New Hampshire. According to Morning Consult, Trump spent a mere $40 per vote on paid media in New Hampshire. By comparison, Marco Rubio shelled out more than $500 per vote; Chris Christie spent more than $800; and Jeb Bush more than $1,200.
Trump is running his campaign like his business, and generating yooj results with just tiny investments. It’s unclear, of course, whether he could run the country the same way.
