Public relations entrepreneurs Dara Kaplan and Gwen Wunderlich found inspiration in last year’s film, “The Intern,” sparking the creation of their Enternship program.
The film, starring Oscar-winners actors Robert De Niro and Anne Hathaway, puts a fresh spin on the business world, and retirement for that matter, advocating for the idea that “experience never gets old.”
Who says millennials are taking over the workforce? Step aside, 20 and 30-something college grads, and make way for the mature, experienced women who’ve been at it for some time now.
Kaplan and Wunderlich spoke with Teresa Novellino of the New York Business Journal about their stance on young adults capabilities in the workforce.
“You need to know certain things, whether its history or just about PR, and there’s no real-world experience,” Wunderlich said. “With some of the things that young people say to me, I’d rather have a woman who raised four kids, managed a household. She knows how to run an office.”
The ladies, who co-founded their Manhattan-based public relations firm, Wunderlich Kaplan Communications, have launched a program to recruit these seasoned business women, some considered veterans in their field.
Since pre-releasing the application last week, they have received 20 resumes from a variety of qualified women, some who desire to re-enter the workforce after leaving and update the skills necessary to be considered an eligible employee.
“We will teach people how to brand themselves, and how to brand their companies, whether they’re interested in the PR field or if they left their company and want to know how to start a new business,” Wunderlich explained.
The program should interest a fresh audience of established women who are desiring new opportunity, and just need a little guidance getting there.
So it seems the tagline for the film “The Intern” holds true and age is but a number. Watch out, millennials. You have some competition entering the job market.
