THERE ARE MOVIE SNOBS and then there are movie-theater snobs. The movie-theater snob looks for big screens, high-end sound, legroom, and the newest innovation, stadium seating. If you’re a movie-theater snob, chances are you worship at the altar of AMC theaters because they are the gold-standard of the cineplex world. So naturally, the Department of Justice is trying to put them out of business.
AMC (American Multi-Cinema Inc.) opened its doors in 1920 (as Durwood Theaters) and has been the industry leader ever since. In fact, nearly every feature we now take for granted in a movie theater was originally an AMC innovation. They pioneered the multiplex concept, opening America’s first twin, four-, and six-screen theaters (in 1963, 1966, and 1969, respectively). They patented the armchair cup-holder in 1981. They were the first chain to make a system-wide commitment to brilliant digital sound when they adopted SDDS in 1994. In 1996, they renovated concessions counters so that customers could butter their own popcorn. And in 1995, AMC brought the concept of stadium seating to America and revolutionized the movie-going experience with the first megaplex.
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