Black Friday failed to bring back the typical level of shopping it brought to stores prior to the COVID-19 pandemic, with both in-person and online shopping over the holiday on the decline in comparison to 2019.

Retail stores in the United States saw a decrease of 28.3% in Black Friday shoppers compared to 2019, the last year before COVID-19. Some have attributed the decrease in visits to supply chain issues and shoppers already completing most of their shopping, according to the research conducted by Sensormatic Solutions.