Poll-arization

Published



People learned in 2016 that the polls aren’t always accurate — in part because many aren’t honest with pollsters.

The same trend is playing out ahead of the 2020 presidential election. A recent study found that Republican and independent voters are twice as likely as Democrats to conceal their true political opinions from pollsters. Nearly 11.7% of Republicans and 10.5% of independents said they wouldn’t reveal their preferred presidential candidate, while 5.4% of Democrats said they’d be reluctant to share who they plan to vote for, according to CloudResearch.

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