To take down Karl Rove, one must think like Karl Rove.
And in thinking like Rove, Jason Fried and David Heinemeier Hansson, authors of the best-selling book “Rework,” decided to make an attack ad. The goal: To take Rove’s book “Courage and Consequence” from the top of the Amazon.com best-sellers list.
The online ad, like the best political ads, uses spooky music and dark imagery.
“Rove’s book is 608 pages long, does he really expect taxpayers to carry a book that heavy?” the narrator questions. “When it came time to choose a font, Rove selected Garamond, a kind of type developed in France and not by hard working Americans,” the ad continues. It also complains that “Courage and Consequence” doesn’t have any pictures.
“Rework,” on the other hand, contains pictures from an illustrator from the heartland, and was written by authors who have “never been slaves to special interests.”
So did the ad work? Did “Rework” win the book battle?
Hard to say –on Thursday, both books had fallen from the top spots on the Amazon.com best-seller list.
