Too tan is a beauty no-no, but sand — or at least sand-colored cosmetics — can give you a wearable and flattering fresh-from-the-beach look. There is no hard line drawn to define these neutral shades, offering almost endless options to women of varying skin tones and style types — and that’s part of the appeal, says Jenna Menard, global color artist at Clinique. “Depending on the sand, the color changes.”
The broad definition can mean a hint of shimmery champagne-colored eye shadow on one person, to a strong smoky brown eye liner on another. There are countless neutral-hued lipsticks, some with the bit of coral you might associate with a tropical beach. Others are more brown like the New England coastal dunes.
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