If you were opening a restaurant in Kansas City would you do a preview in Chicago? It wouldn’t be the most sound business advice to take. Showcasing food to people who won’t be near enough to patronize your restaurant on a frequent basis, who perhaps have not visited your other restaurants, and even sneer at the idea of going to a “small town” to dine.

The critics won’t be printing articles on you or your restaurant in the local papers, and all the publicity will be spent on customers who are dining on a trial basis. Why then would Rogue 24, a highly anticipated DC restaurant from Chef RJ Cooper have a preview of his menu in New York City?

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