MIAMI (AP) — Each election season, candidates have long turned to South Florida’s Spanish language media to denounce the Cuban government — part of an effort to drive conservative Cuban-Americans to the polls.
But this year in a sign of the community’s changing political views, the nonprofit group #CubaNow is airing a local Spanish-language TV ad urging Cuban-Americans to vote to preserve their ability to visit and send money to their families in Cuba.
The ad features four individuals who describe how their families were separated by the Castro government. It then details how in 2009 the U.S. government increased travel and remittances. The nonprofit group’s director Ric Herrero said the ad targets all Cuban-Americans but particularly those who’ve come in the last 30 years and are increasingly taking an interest in politics.
