Olympic Viewing: Commercial crossover on NBC

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If you occasionally have trouble telling where NBC’s Olympic programming ends and the commercials begin, that’s no coincidence.

Mark Levy, vice president and creative director for NBC Sports, heads a department responsible for the on-air look of the games, along with profiles of athletes and extended taped pieces like NBC’s feature on the 1996 women’s gymnastics team. That unit also made a short film about basketball’s 1992 Dream Team that was scheduled to air in prime time Friday.

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