That Trump meme video is atrocious, but it’s neither incitement nor his fault

The media found a new justification for apoplexy on Sunday evening with the revelation that a pro-Trump group shared a creepy meme video at a Trump property.

The video was a clip modified from a 2014 dark comedy film. It superimposed the president’s head onto a gunman opening fire on what was turned into the “Church of Fake News.” This was played as a part of a “meme exhibit” for the pro-Trump event, and it reportedly went mostly unnoticed until a disturbed attendee sent a recording of it to the New York Times.

Trump himself had no role in making or platforming the video at the event, which he did not attend. White House press secretary Stephanie Grisham claims the president, who had no prior knowledge of the video, condemns it.


That didn’t stop, warranted or not, a full-scale media meltdown.


There’s no question that the video’s message on its face — the leader of the free world murdering members of the Fourth Estate — is abhorrent. But anyone can make a meme, and even the worst memes aren’t necessarily taken seriously by anyone who makes let alone views them. Just because an anonymous Trump supporter made the macabre video doesn’t mean that any member of the administration endorsed or enabled it, and furthermore, deplorable content can be responsible for raising the temperature of our civil discourse to dangerous heights without remotely constituting a threat in and of itself.

The media have already chosen to spin the video as a product of Trump himself. But even Trump’s inappropriate mockery and vilification of the media is a very far cry from actual calls to violence. Trump deserves condemnation for trying to control the free press from his Twitter account, but he’s not prosecuting up or spying on journalists, as his predecessor did.

Moreover, the instant leap to blaming Trump for demonstrations and literal acts of violence ignores a vital truth in politics: A politician’s words can be both despicable and not responsible for how followers react. Vermont Sen. Bernie Sanders has spent half a century blaming the wealthy and Republicans for the woes of ordinary Americans. Just because his rhetoric is irresponsible overall didn’t make him responsible when his fanatical supporter, James Hodgkinson, took it upon himself to attempt to assassinate an entire baseball field’s worth of congressional Republicans two years ago.

CNN’s Brian Stelter is correct to be upset about the video’s message. But the idea that journalists are in immediate and actual danger of facing violence in the Trump era is unfounded (Ben Jacobs notwithstanding), and this attempt to blame it on Trump is even more baseless.

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