If you were given a 180-second opportunity to change your business forever, would you be prepared to do it on a moment’s notice? You would if you learn about the elevator speech as defined by Terri Sjodin in her new book, “Small Message, Big Impact.” The book’s subtitle, “How to Put the Power of the Elevator Speech to Work for You,” gets right to the point: the three minutes or so that you have to introduce your product or service to a potential customer.
In meet-and-greet situations, we have a unique opportunity to start a business relationship. Knowing how to use those few minutes to your best advantage is a skill that is essential to getting to the next level. Are you prepared for this challenge?
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