Crying thyme for spice company after ‘Republicans Are Racist’ promotion backfires

Published



A Milwaukee spice company is peppering its remaining customers with requests to buy gift cards after its anti-Republican ad campaign left a bad taste in a lot of mouths.

Penzeys Spices, which sells its goods mostly online and via mail order, saw its sales plunge after it ran a “Republicans Are Racist” sale on Martin Luther King Jr. weekend. On Friday, the company’s namesake boss asked for help boosting the company’s finances.

Full midterm coverage.Deeper analysis.

Get unlimited access to Washington Examiner's reporting, expert analysis, and coverage of the midterm elections.

Get Unlimited Access

Cancel anytime.