Face ads help Queens immigrants pay for college

Published January 21, 2013 3:23pm ET



It’s a cheeky approach to advertising.

Two Queens immigrants with big American dreams are using their good looks to help pay for grad school — charging $99 a day to allow companies to plaster corporate logos all over their faces.

Handsome Lou Milonov and his head-turning gal pal, Vessy Angelova (above), of Bulgaria, have been touring NYC with their faces painted like rabid Giants fans to drum up publicity for their expanding venture.

On a predetermined date, the couple then dedicate their Facebook, Twitter and Web pages to the paying client and upload photos of their faces at various city landmarks such as the Empire State Building and Statue of Liberty.

“It gets people’s attention,” Angelova said.

“People are bombarded with so many ads on TV, billboards and the Internet that they tune them out. So, we said, ‘Why don’t we make an advertisement that’s unconventional, that’s alive and could go viral?’ and we came up with this.”

Read more at The NY Post