NBC’s sampling strategy pays dividends

Published September 25, 2012 8:07pm ET



NEW YORK (AP) — A jump on the fall television season enabled NBC to get some of its new series sampled.

The premiere episode of “Revolution,” a J.J. Abrams thriller about a world with the power grid shut down, reached 11.7 million viewers last week and finished among the Nielsen Co.’s top 10. NBC had aired highlights of the pilot episode during the Olympics and the full episode last Monday, a week before the official season opening.

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.