It seemed like a strange collaboration from the start: auteur David Cronenberg, best known for such weird masterpieces as “Videodrome,” “Dead Ringers,” and “The Fly,” making young heartthrob Robert Pattinson the star of his latest film.
The choice might have been a marketing ploy, except that Cronenberg, who’s calls Toronto, not Hollywood home, has never put audiences over his art. And no one could have imagined just how much publicity this small-budget film would end up getting thanks to its star. Just weeks before “Cosmopolis” began its rollout, Pattinson’s live-in girlfriend and “Twilight” co-star Kristen Stewart admitted she’d cheated on him, landing the pair on the cover of every tabloid. Celebrity reporters suddenly became interested in the odd little film Pattinson was about to promote.