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Summary Box: Appeal of Google’s ads grows in 2Q

By The Associated Press
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ADS CLICKING: Google’s second-quarter earnings rose 11 percent, thanks largely to a sharp increase in the number of times that Web surfers clicked on its moneymaking ads. The volume of revenue-producing clicks climbed by 42 percent from last year, the largest spike since Google Inc. began reporting the figure four years ago.

THE WEAK SPOT: The average price for Google’s search-driven ads dropped 16 percent from last year. That was the biggest decline so far during three consecutive quarters of year-over-year erosion in ad prices.

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