FX says overnight ratings becoming meaningless

Published



NEW YORK (AP) — It’s a rite nearly as old as television: the morning after a new show premieres, network executives wait impatiently for the Nielsen company’s estimate of how many people watched, and rush to report the first sign of a hit.

Leaders at the FX network are trying something new: They’re no longer talking publicly about how their programs do on opening night, believing those numbers don’t accurately reflect how many people see their shows. Instead, they’re waiting a few days to see how many people catch up via time shifting.

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