For films, Super Bowl provides super stage

By Associated Press

Published February 3, 2013 5:00am ET

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For films, Super Bowl provides super stage — FILE - This undated publicity film image released by Paramount Pictures shows, from left, Zachary Quinto, as Spock, Benedict Cumberbatch as John Harrison, and Chris Pine as Kirk, in a scene in the film, "Star Trek Into Darkness," from Paramount Pictures and Skydance Productions. "Star Trek Into Darkness" was one of several upcoming films to receive spotlight treatment with an ad that aired during Super Bowl XLVII on Sunday, Feb. 3, 2013. (AP Photo/Paramount Pictures, Zade Rosenthal, File) | Zade Rosenthal

LOS ANGELES (AP) — The Super Bowl resembled a trip to the movie theater with several potential summer blockbusters airing new ads.

Three film trailers aired through the first half and halftime and several others were broadcast during the lengthy pre-game show. While ad rates for the Super Bowl are notoriously expensive — $4 million for 30 seconds during Super Bowl 47 — they can generate buzz and potential ticket sales.

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