Marvel has entered new territory after Avengers: Endgame took the world by storm. But the newest stage of Marvel films is having a tough time reaching the lucrative market of China.

Marvel Studios President Kevin Feige has tried to assure Chinese audiences repeatedly that the Marvel film Shang-Chi and the Legend of the Ten Rings would not be offensive. Feige has had to deal with concerns about the comic book version of Shang-Chi, including the character’s father being a stereotypical character named Fu Manchu and Shang-Chi “sometimes abandoning his Chinese roots to embrace the West.”