At least three marketers of health-related or insurance products and services have taken advantage of the “data-set” feature at Healthcare.gov to give themselves a virtual presence on the federal government’s Obamacare site. The ability to use a web address containing “healthcare.gov” may lend credibility and even imply endorsement by the government. An informational website about schizophrenia called Schiz Life and a company hawking an anti-wrinkle skin product called Vivexin have both used the “profile” feature of data.healthcare.gov to introduce users to their services and products, as well as direct users to their respective websites. A third profile even offers “universal life insurance” from No Exam Insurers.
Here is an example of one of the profiles in question:
