'Pure Michigan' campaign kicks off Great Lakes ads

LANSING, Mich. (AP) — The state’s “Pure Michigan” tourism campaign has kicked off its advertising campaign in local markets throughout the Great Lakes region.

The state says Monday the TV and radio ads feature 34 private-sector partners and will air in key regional markets and statewide through June. The advertising budget for the spring and summer campaign is $4.8 million, including $1.5 million committed by partner communities and attractions.