Mobile application makers are creating new business opportunity for people in search of a job or just some extra cash. Small business and consumers are embracing this exciting new path. (April 26)
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Atlanta, Georgia – April 25, 2013
1. Close Candice Johnson in the closet
2. Close of Candice Johnson in the closet
3. Close of Candice Johnson in the closet
4. SOUNDBITE (English) Candice Johnson, Poshmark App Seller (Transcribed Below)
5. Close of Candice Johnson in the closet
6. Close of phone
7. Close of Candice Johnson in closet
8. Close of phone
9. Close of taking picture with phone
10. Close of phone
11. SOUNDBITE (English) Candice Johnson, Poshmark App Seller (Transcribed Below)
12. Wide of office
13. Close of worker
14. SOUNDBITE (English) Michael Tavini, Scoutmob (Transcribed Below)
15. Close of worker
16. Close of worker
17. Close of screen
18. SOUNDBITE (English) Michael Tavini, Scoutmob (Transcribed Below)
19. Close of phone
20. Close of screen
21. Close of screen
22. SOUNDBITE (English) Michael Tavini, Scoutmob (Transcribed Below)
23. Close of car
24. Close of wheel
25. Medium of car
26. SOUNDBITE (English) Edward Gros, Founder, Tap Your Taxi (Transcribed Below)
27. Medium of Edward Gros walking
28. SOUNDBITE (English) Edward Gros, Founder, Tap Your Taxi (Transcribed Below)
29. Close of phone
30. Close of screen
31. Close of office
VOICE-OVER SCRIPT:
CANDICE JOHNSON IS A SINGLE MOTHER OF 3.
IN NEED OF A MONEY AND A JOB THAT WOULD KEEP HER CLOSE TO HER KIDS SHE TOOK SOME ADVICE.
SOUNDBITE (English) Candice Johnson, Poshmark App Seller:
“my girlfriend said, i have a wonderful idea to help get you on your feet. go through your closet.”
SO, 7 MONTHS AGO SHE SET TORE INTO HER CLOTHES, SET UP A SELLERS ACCOUNT CALLED @FANCYFASHION WITH SILICON VALLEY BASED APP MAKER, POSHMARK, AND HER BUSINESS WAS SPRUNG.
FROM THIS TINY CLOSET IN HER BEDROOM
A QUICK PHOTO OF THE ITEM AND BANG
HER OWN STORE FRONT ON A SMART PHONE
SOUNDBITE (English) Candice Johnson, Poshmark App Seller:
“some weeks you can make 300 or 400 dollars, even more. it just depends on the type of clothing your offering and how hard you work.”
IN MIDTOWN ATLANTA, AN OFFICE, WHERE TECH SAVY HIPSTERS ARE RE-WRITING THE RULES OF SMALL BUSINESS
SOUNDBITE (English) Michael Tavini, Scoutmob:
“now i have just as much reach as anyone does.”
IN THE WORLD OF SMART PHONE APP MAKERS, THESE GUYS ARE PREHISTORIC, AT JUST 3 YEARS OLD.
SOUNDBITE (English) Michael Tavini, Scoutmob:
“our primary distribution, which is mobile devices, these smart phones. they were not even around 5 years ago so there is no one that we can look at that says, oh, i have been doing this for ten years.”
SERIOUS BUSINESS IN A VERY NEW ARENA, SCOUTMOB EMPLOYS 50 PEOPLE, HAS LOCAL DISTRIBUTION IN OVER A DOZEN CITIES AND THEIR MANTRA IS “INSPIRED GOODS BY INDEPENDENT MAKERS.”
SO, IF YOU TAP THEIR APP AND YOU WANT A CUPCAKE, OR A GYROS, MAYBE A BEER OR A OUFF ON CIGAR, THE SCOUTMOB APP KNOWS WHERE YOU ARE AND WILL RECOMMEND WHERE YOU CAN GO AND WITH A DISCOUNT WHEN YOU PURCHASE AT THE SHOP.
BASICALLY, THEY CONNECT SMALL BUSINESS WITH CONSUMERS
SOUNDBITE (English) Michael Tavini, Scoutmob
“everyone now has distribution, potentially to the world, right so it allows even the small players to say, you have a shot.”
ANOTHER INDUSTRY EMBRACING APPS, TAXI’S..
SOUNDBITE (English) Edward Gros, Founder, Tap Your Taxi:
“through our app we are helping driver feed their family.”
WITH A HARD ECONOMY AND RISING GAS PRICES, EDDIE GROS OF ATLANTA CREATED THE APP, TAP YOUR TAXI.
SOUNDBITE (English) Edward Gros, Founder, Tap Your Taxi:
“instead of customers being frustrated and not being able to find a cab and drivers being frustrated not being able to find customers but they open up the app and they see the car.”
PERHAPS THE INNOVATIVE APP COMMERCE IS EXACTLY WHAT THE ECONOMY NEEDS.
SIGOUT – Robert Ray/Associated Press, Atlanta
