MALVERN, Iowa (AP) — As my two-year contract with Verizon came to an end last month, I had to resist the company’s various promotions and discounts.

In accepting the offers, I’d have to give up Verizon’s unlimited data plan, which lets me use the phone’s cellular data connection as much as I want without overage fees. It’s so good that both Verizon and AT&T have been phasing it out. Existing customers have been allowed to keep those plans, but they get kicked out once they accept these offers.