Baltimore-based Vertis Communications announced that it has begun “personalized, trackable retail promotion” aimed at reaching 2.1 million Hispanic homeowners.
Called “¡Alcance!TM en tu Buzón,” the direct-mail campaign that companies can use will include coupons and special promotions.
“Hispanics are one of the most important consumer groups, with a spending power of more than $600 billion, and retailers are looking for more targeted ways to connect with this audience,” said Franklin Rios, vice president of multicultural sales for Vertis Communications.
His firm offers retailers a variety of direct-mail promotions. Vertis has more than 100 locations nationwide and also offers promotional consulting, research, direct media and production services.
“With ¡Alcance!TM en tu Buzón, Vertis Communications? Hispanic marketing experts can effectively tailor a retailer?s message and unique design to enable a culturally relevant connection with Hispanic consumers.”
The core of the campaign is a 12-page bilingual booklet will be distributed during major Hispanic holidays ? Thanksgiving and Christmas, Cinco de Mayo and Mother?s Day, COPA America and Mexican Independence Day.
The booklet will include coupons with trackable personalized bar codes.
