Roger Caplan gets down to business.
“We?re not one of these hoity-toity pretty-boy agencies,” said Caplan, president of advertising and public relations firm The Caplan Group. “If someone needs something, it?s done.”
After some time spent in teaching, sports broadcasting and advertising, Caplan launched his own company in December 1989, based in Howard County. Now with six employees and 14 active clients, business is booming ? which Caplan attributes to being extensively involved in the community.
“Howard County is a vibrant community; you can?t just take from it, you have to give back,” he said. “One of the cornerstones of my company is my community involvement. That?s another reason why we have a unique ability to understand the dynamics of the town.”
The Caplan Group has been the agency of record for Apple Ford since Apple?s startup nearly 14 years ago. “What makes the Caplan Group different is the quality of the service they provide, their painstaking attention to detail and their prompt response,” said Chip Doetsch, president of Apple Ford. “Roger has this habit of hiring smart, capable people and he lets them do their job and backs them up really well.”
“I don?t want to grow bigger, I want to be more effective,” Caplan said of future plans. “I am constantly looking to get better at what we do. I?m not looking to be the biggest guy on the block, I?m looking to be the most effective.”
Contact the Agency
» The Caplan Group, 5054 Dorsey Hall Drive, Ellicott City
» 410-992-7579
» www.caplangroup.com
