Donald Trump announced Saturday that his wife, Melania Trump, will hit the campaign trail starting Monday.
“She’s going to campaign,” Trump told a Racine, Wis., crowd. “She’s never done this before.”
Melania Trump has appeared with her husband and family at Trump victory rallies, but Trump’s comment indicates an enhanced role for her on the Trump campaign.
Trump is dispatching his third wife, a former model, as polls show Trump’s support from women cratering. The gap is hurting Trump’s effort to fend off rival Sen. Ted Cruz, R-Texas, and could kill any chance he has to beat Democratic nominee Hillary Clinton in the general election.
“So that will be exciting,” Trump said. “Melania is coming up.”
Gallup tracking polls show Trump hitting an all-time low with female voters. Seven in 10 say they have a negative view of Trump.
Trump is also receiving campaign help from former vice presidential nominee Sarah Palin and from his daughter Ivanka, who is set to join her father on the trail after recently giving birth.
