Women want to see Peyton Manning play in the Super Bowl ? in high definition television.
In a study conducted by Sony, an international electronics company, more women over the age of 18 would rather see Peyton Manning (21 percent), the starting quarterback for the Indianapolis Colts, than any other quarterback. This study also shows the increased popularity of high definition televisions and the advances of technology with plasma televisions and liquid crystal displays. Especially when it?s time to throw a party and watch the Super Bowl.
“Everybody is getting on LCD, and pretty much getting their digital cable all hooked up,” said Jim Finn, the manager of the Boscov?s department store at Marley Station. “A lot are going for the whole home theater system to have it all together.”
For the 2006 fiscal year, Sony reported $5.15 billion dollars in total electronic sales. The NDP Group, a leading retail research company helped to reflect these sales figures in its findings, putting Sony at the head of the class for sales of televisions 32-inches and larger. For total television sales, Sony was number one, responsible for 24 percent of the total market sales. Sony also led the LCD market during the year, commanding close to 29 percent of the dollar share.
“Obviously it?s a very popular time for TVs and we do see a little spike,” Sony spokesman Greg Belloni said.
With so many different options on the market, consumers can seem overwhelmed at times when shopping. A plasma television relies on a glass screen in front of a plasma background. The drawbacks of this television are that the glass display can often cause reflections when in bright rooms, and a drop could severely damage the display.
A liquid crystal television utilizes small pixels that enhance the picture clarity, but the same feature that makes the television so desirable can also be its downfall in the case of a “dead pixel.” According to Belloni, however, “the art has been perfected,” and the televisions are now made more accessible for entertainment systems like Playstation3 and Blue-ray movies. Finn also adds that he expects the prices on televisions to remain constant, even after the Super Bowl hype ends.
Regardless of what type of television consumers buy, size does seem to be the biggest issue. At the Marley Station Boscovs?, Finn reports that the most popular sellers are televisions that are between 32 and 47 inches. Despite this rush on television?s Finn knows he is set for Sunday.
“[Mine?s] the house to go to,” Finn said. “No one wants to watch on a small TV.”
