New Campaign: Each week, The Examiner showcases an advertising campaign by a local company

» Job: Design a television campaign for Amtrak’s Acela trains, which provide fast, business-class service between Washington, D.C., Philadelphia, New York and Boston. The TV spots, which began airing in March, are the first for the high-speed trains in three years and the first since the 20 trains were taken out of service last April following the discovery of damage to the brakes.

» Agency: Arnold, a global advertising agency with offices in McLean.

» The Concept: Highlight Acela’s business traveler-friendly features, including speed and convenience, using the theme “Acela. What’s your destination?” The spots, which target business travelers in the Northeast, make Acela a “destination” of its own by romanticizing train travel, while showcasing Acela’s various amenities.

» The plan: The spots will run for 10 weeks in New York, D.C., Philadelphia, Boston and Baltimore on both cable and network television. There are two spots — one that features the Acela brand and one that features an Acela 2-for-1 train ticket promotion.

» Creative team: Woody Kay (Managing Partner, Executive Creative Director), Karen Riordan, EVP (Account Management), Greg Nelson (Art Director), Trevor Sloan (copywriter), Mimi Tan, (copywriter), Kevin Shale (SVP/Executive Producer), Paul Burlingham (Management Supervisor), Melissa Lijek (Account Manager) and Cheryl Eklind (Group Account Director)

» Ages: 28 to 55

» Background: The team’s collective experience includes work across multiple industries, such as travel, health care and tourism.

» Working on next: Campaigns for Choice Hotels, Colonial Williamsburg and CareFirst BlueCross BlueShield.