Potential 2020 candidate and former Starbucks CEO Howard Schultz made his debut Saturday on Twitter. He was immediately met by the mind-numbingly stupid “RATIO!” crowd.

For the uninitiated, the “ratio” here is the relationship between the number of replies and the number of shares. A message or sentiment in a specific tweet is measured for its value or the offense it causes by how low or high the ratio of (mostly negative) replies is to the number of (mostly positive) likes or retweets.