Brazil group launches campaign to save armadillo

By Stan Lehman

Published May 20, 2014 5:07pm ET

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Brazil group launches campaign to save armadillo — FILE - In this Nov. 22, 2007 file photo, Emit, a four-week-old southern three-banded armadillo, eats bananna off the hand of keeper Dawn Strasser at the Cincinnati Zoo, in Cincinnati. An environmental group in Brazil launched on Tuesday, May 20, 2014, an effort to save the endangered three-banded armadillo, the mascot for the international soccer tournament that starts next month in Brazil. The group hopes the fact that the endangered armadillo is the Cup mascot, will help society and government become more aware of the importance of saving the armadillo and its natural habitat from extinction. (AP Photo/Tom Uhlman, File) | TOM UHLMAN

SAO PAULO (AP) — A Brazilian environmental group has launched an effort to save the endangered three-banded armadillo, the mascot for the World Cup that starts next month.

Liana Sena, one of the coordinators of the Caatinga Association, said Tuesday the armadillo is in danger of extinction, largely because of deforestation and hunting in its habitat in the shrub lands of northeastern Brazil. Its meat is considered a delicacy by many in the region.

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