Beer packaged in almost completely recycled can

By Johnny Clark

Published August 22, 2014 8:06am ET

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Beer packaged in almost completely recycled can — In this July 22, 2104 photo, Red Hare Brewing Company beer cans enter the lid securing stage of canning at the microbrewery's canning facility in Marietta, Ga. The Atlanta-based aluminum manufacturer Novelis Inc. has teamed up with the Marietta, Ga. microbrewery to introduce the first certified recycled beer can with not less than 90 percent recycled content. (AP Photo/Johnny Clark) | Johnny Clark

MARIETTA, Ga. (AP) — Craft-beer manufacturer Red Hare Brewing Company has begun packaging its brew in an almost entirely recycled-content aluminum can from Novelis Inc., a multi-national aluminum manufacturer. It’s a first for the beverage industry.

The brand name for the product is evercan, with a lowercase ‘e’. It is certified by Scientific Certification Services as the only aluminum can sheet to contain not less than 90 percent recycled content.

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Alcohol Food and Beverage