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Comcast to sponsor NASCAR’s Nationwide Series

By Jenna Fryer
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CHARLOTTE, N.C. (AP) — Comcast Corp. on Wednesday signed a 10-year agreement to replace Nationwide Insurance as the title sponsor of NASCAR’s second-tier racing series.

The series will be known as the NASCAR Xfinity Series through 2024. The deal matches the longest single agreement around title sponsorship of any NASCAR national series in its history, and Sports Business Daily valued the package at worth close to $200 million.

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