If you’re one of those people who was surprised to learn that the national anthem is inherently racist, then you were probably surprised to learn that the Lego Group—the parent company that makes Legos—has decided to pull all its advertising in London’s Daily Mail.

This may seem like small news, but it’s actually a big deal. The Daily Mail has been targeted by an activist group called Stop Funding Hate. The group says that its first precept—the very first thing it stands for—is “Freedom of speech and freedom of the press.” That said, the group’s mission is to call target companies and shame them into not advertising in three British newspapers: the Sun, the Daily Mail, and the Daily Express.