Ad Age has a great story about Burger King’s attempt to force a $1 double-cheeseburger onto its menu. The $1 double-cheeseburger is a fast-food white whale–enormously seductive, but ultimately elusive. It simply can’t be sold for profit. McDonald’s has tried, and failed. Burger King, whose operations are not as streamlined as McDonald’s and who uses more costly ingredients for the double-cheeseburger, is now attempting to introduce the item for the second time (they briefly tested a $1 double-cheeseburger in 2007, before abandoning the idea). But here’s the thing: In order to put the item on the menu, the corporate management of Burger King has to get the approval of franchises through a vote. Last Wednesday, the franchises voted no. In response, Burger King corporate has altered the proposal slightly (making the $1 double-cheeseburger a 6 week, as opposed to 4 month promotion) and called for a revote. Here’s how they’ll conduct the vote:
Tehran will be watching the results closely.
