Why Romney won — Why Gingrich lost

Published January 31, 2012 5:00am ET



• Florida primary election results
• Romney crushes Gingrich in Florida GOP primary
• With win, Romney faces tough opponents in long war
• Super PAC spending on GOP candidates tops $44M
• After loss, Gingrich pledges long primary fight
• Exit polls: Florida GOP voters hurt by economy

TAMPA, Fla. — Coming off a decisive loss to Newt Gingrich in South Carolina, Mitt Romney needed to do three things to win the Florida primary: 1) attack Gingrich with a level of ferocity not yet seen in the already-contentious Republican presidential campaign; 2) raise the level of his performance in debate; and 3) improve his on-the-stump message to give voters more substance and fewer platitudes.

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