We recently received a letter touting the new measures that a giant beverage company is taking to “support first lady Michelle Obama’s initiative to combat obesity.” The company is putting labels on the front of its sugary sodas that state the calorie contents of the entire can or bottle. Until now, the calories were listed “per serving” and appeared somewhere on the side or back.
It’s not enough. Shifting those stats front and center may appear more honest and transparent, but it sure doesn’t make these products any healthier. If a company wanted to be upfront, then the damage or aging that the beverage does should be on its front. For example: “Drink a six-pack of this a day and make your arteries 12 years older and your memory disappear nine years earlier, and be 26 pounds heavier in just five years.”
