WeWork, at its core, is a real estate company. Its real and most profitable innovation — taking advantage of landowners attempting to rope companies into decades-long leases — is purely logistical, not technological. And yet, the business world has somehow painted WeWork as some Silicon Valley start-up tragedy, with CEO Adam Neumann starring as the villain.

But for all of Neumann’s pot and hubris-fueled faults, he’s not at the core of WeWork’s impending doom. It’s the media myth itself that encouraged investors to overvalue, unwisely, a glorified office space sub-letter.